Business Coaching Call with TobeyRenee - The Decorative Painting Academy - August 26

VIEW RECORDING - 65 mins (No highlights)
Upselling and Cross-Selling Techniques @ 0:00

Tobey discussed various ways to upsell and cross-sell services and products to clients, including: • Offering additional finishes or techniques like glass, glitter, or crackle on walls, furniture, or artwork • Suggesting complementary services like repainting a fireplace or adding artwork to a space • Providing a range of artwork at different price points to appeal to different budgets • Presenting samples and options to clients to inspire them to upgrade or add on

Diversifying Skills and Portfolio @ 21:42

Tobey encouraged the group to explore and learn new artistic techniques beyond the core skills taught in the academy, such as acrylic pouring, watercolor, alcohol ink, and glazing. She emphasized the importance of having a diverse portfolio and skillset to offer clients more options and increase revenue opportunities.

Leveraging Social Media and Marketing @ 22:39

Tobey stressed the importance of actively posting on social media platforms like Instagram, LinkedIn, and TikTok to build visibility and reach new clients. She advised the group to boost posts, participate in pods, and directly message potential customers to drive engagement and sales.

Recap and Next Steps @ 51:45

Tobey summarized the key takeaways from the meeting, including the importance of upselling, cross-selling, diversifying skills, and actively marketing on social media. She announced plans for an upcoming all-day class in October covering topics like crackle techniques and architectural coatings.